IOP Ophthlamics Adds Elesh Modi to Expanding Surgical Sales Force

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COSTA MESA, California – 11 March 2011 – IOP Ophthalmics, the premier developer and distributor of specialty surgical technologies for eye surgery, announced today the addition of Elesh Modi to its growing surgical sales force.

Elesh will represent IOP’s lines in the Alabama, Mississippi, Louisiana and Florida Panhandle territory.

Elesh Modi IOP Ophthlamics Adds Elesh Modi to Expanding Surgical Sales Force

Mr. Modi’s surgical sales career began in 1998 – as a territory sales manager for Flanagan Instruments. In 2004, Elesh commenced a 7-year position at Surgical Solutions, representing a range of lines including Carl Zeiss Meditic Surgical Microscopes and Synergetics USA.

At Surgical Solutions, he was awarded for sales excellence for six consecutive years – and served on an advisory committee for new product development.

“No doubt. Elesh is an outstanding, proven surgical sales veteran,” said Erik Melling, Director of Sales. “We also recognize that Elesh is an accomplished business manager – offering us a wide range of business and managerial skills. We look forward to working with Elesh for many, many years to come.”

Elesh resides with his family in Southlake, Texas. He attended Auburn University and the University of Alabama at Birmingham – majoring in biology and biomedical science.

About IOP Ophthalmics Founded in 1988, IOP, Inc. develops and commercializes specialized, leading-edge surgical technologies for eye surgery. IOP's purpose is to develop surgical solutions that improve the quality of life for patients, elevate the performance and productivity of eye care professionals, and lower costs to the provider. IOP currently holds leadership positions with surgical devices for oculoplastic surgeries and bio-implant technologies for cornea, anterior and oculoplastic surgeries.

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