James Allan Shank Awarded IOP Surgical Rep of the Year for 2004

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COSTA MESA, California – 1 December 2004 – At the American Academy of Ophthalmology meeting in New Orleans, IOP, Inc. announced the annual recipients for surgical sales performance for 2004.

For the second consecutive year, James Allan Shank (Arizona-New Mexico-Nevada) captured the IOP Surgical Sales Rep of the Year honor. As a member of the IOP sales force since 1999, Jim is recognized as one of the most committed, focused, service-oriented reps in the ophthalmic device sales industry.

The Rookie of the Year honors were awarded to Paul and Lisa Salmon of Vista Ophthalmics (Greater St. Louis) and Diagnosticos Oculares (Puerto Rico).

“Jim Shank is forging his legacy in IOP history as the quintessential surgical rep”, commented Erik Melling, Vice President of Sales. “Our distribution expansion continued in 2004 with the hiring of several dynamic rep groups. Vista Ophthlamics and Diagnosticos Oculares optimally symbolize our growth trend in this area. We will continue this effort in 2005 – and congratulate the victors of 2004.”

About IOP Ophthalmics Founded in 1988, IOP, Inc. develops and commercializes specialized, leading-edge surgical technologies for eye surgery. IOP's purpose is to develop surgical solutions that improve the quality of life for patients, elevate the performance and productivity of eye care professionals, and lower costs to the provider. IOP currently holds leadership positions with surgical devices for oculoplastic surgeries and bio-implant technologies for cornea, anterior and oculoplastic surgeries.

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