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 COSTA
MESA, California - June 1, 2001 - In May of 2001, IOP,
Inc. launched its first edition of the upgraded and newly-designed
IOProfiles, a monthly newsletter focused on Surgical
Sales and Marketing at IOP, Inc.
The purposes of each and every IOProfiles are:
- To develop and maintain a formal, monthly surgical sales,
communication tool...... a tool designed to inform, update
and direct our Surgical Sales Team and Surgical Support
Teams about any and all issues affecting Surgical Sales
at IOP, Inc.
- To highlight the top Surgical Sales performers
- To generate laughs and have fun by showing the humorous
side of Surgical Sales at IOP, Inc.
- To help motivate and inspire IOP, Inc.'s Surgical Sales
Team and Surgical Support Teams to be the finest in the
industry
Each IOProfiles issue will feature:
- Cover Story Each month, IOProfiles will detail
the most current, newsworthy highlights surrounding our
people, products, activities and events.
- Message From the Man: Erik Melling, the Director
of Surgical Sales-U..S., will provide a monthly, State of
the Union-style report. His focus will be on issues affecting
Surgical Sales.
- IOPearls: Erik Melling, along with insight from
other sources, will provide powerful and uplifting sales
techniques for the field.
- IOPerformance: The Scoreboard This final section
will quantify Surgical Sales performance for the previous
month.
IOP, Inc. is committed to improving the quality of life of
people worldwide ….to elevating surgical performance
through ideas, innovation and technology.
Media Contact:
media@iopinc.com
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